ANTICIPATING CHANGE

While we've all experienced enough change in our lifestyles, customers, and the ways we do business this year, how we anticipate and respond to change has quickly become a major factor in predicting success. Forbes chatted with "Entrepreneurs Who Created or Maintained a Successful Business" during the Coronavirus, most of whom attribute their success to listening more deeply to their customers, and doubling down on strategic social media. Both philosophies are rooted in customer service, so read on about creating exceptional experiences in virtual interactions (Forbes) and why consumers expect better customer service during COVID-19 (Agility). Although "teamwork makes the dream work" might sound a bit cliché, "Virtual Team Brainstorming Sessions" (Telegraph Herald) and utilizing "Self Compassion to Better Lead" (Harvard Business Review) will result in a more engaged and aligned internal team. C|Louise PR + Marketing's very own Caitlin McCarthy shared her insight on successfully pivoting, new challenges, and new opportunities in Classic Chicago Magazine.

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From door-to-door transportation, grocery runs, and private experiences, Food & Wine covers "How Hotels Are Adapting to New Needs in a New Era". With winter just around the corner, Covid-19 will continue shaping every industry, including retail shopping (Inc) and grocery buying patterns (Good Morning America). Restaurants in particular have experienced a constant state of flux since March, but experts predict that ghost kitchen concepts will continue expanding across the country (CNN). CEO and Co-Founder of Podium has managed to change his business practices for the better in 2020, but leaves us with this: "The question we business leaders have to answer is: What will that new normal look like for our companies?"

News to Brew

Engagement with your customer, both in-person and online, is more important now than ever before. Creating memorable experiences that leave lasting impressions in the minds of your customers can be a deciding factor in whether or not they will return to your venue, repurchase your product, or "follow" your social media. Business.com discusses the importance of "Setting Business Goals," especially pertaining to the pandemic. While marketing budgets are too often forgone until the last phase of a project, Forbes emphasizes "How Mismanaging Marketing Causes Many [Businesses] To Fail (And How To Manage Marketing Better)". Still unsure about making the leap towards more digital interaction? Inc. says, "Traditional businesses need to explore online revenue models to survive," and one thing is for sure: social media is crucial.  

Netflix film, "The Social Dilemma," may appear to some as more horror than documentary, but here's what the film misunderstands about social media (The Verge). Instagram's latest feature, Reels, is a new way to engage and connect with your audience. Entrepreneur offers "Tips on How to Use Instagram Reels to Grow Your Brand." Between Reels, static posts, stories, and your overall social media presence, the ability to use that data can better prepare your business for its next key pivot (Inc.). The latest in social media news includes a new Facebook management tool and harmful TikTok content bans (Falcon). 

News to Brew: September 2020

Go ahead, turn off cable news and tune into a few of our favorite positive reads from the past month. From New Zealand returning to normal, to socially distant weddings, Elle covers "80 Positive News Stories You May Have Missed During the Coronavirus Outbreak." Choose to be the good news when you "Foster a Culture of Giving Back" within your company (Entrepreneur). Not sure where to start? Take inspiration from The Breadfruit & Rum Bar as they delivered nutritious meals to nearly 70 families with the help of World Central Kitchen. Additional volunteering opportunities are practically endless as the demand for Virtual Volunteering grows (VolunteerMatch).

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Between new processes at LinkedIn, Instagram Reels vs. TikTok, and restructuring Pinterest, there's plenty of social media news to catch up on (Falcon). Speaking of social media, change the narrative and engage in discussions that matter when your brand "Starts Meaningful Conversations Online." Come back from the pandemic with a larger following and a stronger team by taking Inc.'s advice on "how to make traits like agility, collaboration, and candor a permanent part of [your] management process."

Keep up with the most up-to-date knowledge on the wildfires in the west (The New York Times), and learn how you can help by supporting the American Red Cross. 

News to Brew: Finding Moments of Positivity + Settling in to the "New Normal"

The air might feel heavy right now, but it's more important than ever to find moments of positivity and hope throughout your day. "How the Stoop and the Sidewalk Helped New Yorkers Stay Sane" by The New York Times will help you remember the importance of being a good neighbor. Flip the narrative across social media after reading Today's "What if 2020 Isn't Cancelled?

While settling in to this "new normal" is still at the forefront of everyone's minds, get straightforward advice about reopening your business from an epidemiologist in Fast Company. Read on and view the timelapse video of coffee giant La Colombe's  creative acrylic panels and verbal orders upon reopening (Philadelphia Inquirer). Sometimes a change is necessary, even during a pandemic. Eater covered a Chicago-area bakery's move in "Hewn Bakery in Evanston Accomplished a Herculean Task During the Public Health Crisis." 

News to Brew: Restaurants Reopening + The New "Normal"

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The one thing on everyone's minds since quarantine began, what feels like, many moons ago: Reopening. While we won't know what this new "normal" looks like until we're living it, implementing a reopening strategy sooner rather than later will ensure all t's are crossed and i's are dotted. Plate's "What to Consider Before Reopening with Reduced Capacity" explores how location will play a role in restaurants' success, emphasis on the numbers, and openness to big changes and service models.

James Beard Foundation is providing business owners with a guidebook of sorts titled, "Safety First: Serving Food and Protecting People During COVID-19." While lengthy, the table of contents allows you to easily navigate between the areas of the restaurant in which you need the most insight. In NBC News, read about how "Restaurants are Rebelling Against Delivery Apps as Cities Crack Down on Fees," or how diners are feeling about new restrictions in The New York Times.