Engagement with your customer, both in-person and online, is more important now than ever before. Creating memorable experiences that leave lasting impressions in the minds of your customers can be a deciding factor in whether or not they will return to your venue, repurchase your product, or "follow" your social media. Business.com discusses the importance of "Setting Business Goals," especially pertaining to the pandemic. While marketing budgets are too often forgone until the last phase of a project, Forbes emphasizes "How Mismanaging Marketing Causes Many [Businesses] To Fail (And How To Manage Marketing Better)". Still unsure about making the leap towards more digital interaction? Inc. says, "Traditional businesses need to explore online revenue models to survive," and one thing is for sure: social media is crucial.

Netflix film, "The Social Dilemma," may appear to some as more horror than documentary, but here's what the film misunderstands about social media (The Verge). Instagram's latest feature, Reels, is a new way to engage and connect with your audience. Entrepreneur offers "Tips on How to Use Instagram Reels to Grow Your Brand." Between Reels, static posts, stories, and your overall social media presence, the ability to use that data can better prepare your business for its next key pivot (Inc.). The latest in social media news includes a new Facebook management tool and harmful TikTok content bans (Falcon).