Our team recently had the honor of working with The Fulton Street Collective and their artists, Kristin Wenc, Karol Hilker, and Laura Schueren on a colorful project for our Chicago neighbors! Located on the corner of Union and Ohio, the pictured mural was a collaborative effort, but always maintained one goal: Spread Love.

This goal aligned perfectly with the kickoff of the Born This Way Foundation's #BeKind21, a campaign that encourages practicing acts of kindness from September 1st through 21st in order to form a habit. Whether you reach out to a friend you haven't heard from lately, offer a socially distant smile to a stranger, or work on spring cleaning early this year to round up donations, no deed is too small.

While you don't need to officially participate in #BeKind21 to be kind, getting involved in the campaign is a great way to hold yourself, friends, and team accountable for spreading a little extra love in the world. Check out how others are participating @BTWFoundation, or see what acts of kindness our team is up to @CLouisePR.