The truth is, none of us know what life after COVID looks like just yet. However, Mark Domitrovich, Founder and CEO of Pioneer Tavern Group (Frontier, Ina Mae Tavern & Packaged Goods, Lottie's Pub, The Pony Inn), offers some clarity and discusses how his restaurants plan to rebuild in the post-COVID economy with Authority Magazine.
Mark says, "With adversity, there is always opportunity. We kept our restaurants open during the pandemic for carry-out and delivery at a loss so that we could keep the conversation going with our guests. We worked really hard to be creative, have fun, and be industry leaders, which has now given us the opportunity to re-open ahead of our competitors. We are seeing support from the community and customers are thanking us for being a positive part of quarantine. That is now giving us the opportunity to have a larger voice and reach, and it is allowing us to continue the conversation we started."
Among the challenges faced as a business owner during the pandemic, Mark also discusses the importance of doing what's right and always being open to adapting, "It sounds simple, but always do the right thing no matter the situation. Business gets hard, no matter the industry you are in, but if you stay true to yourself, your partners, and the business, you’ll be better off in the end."
You can read the full feature here.