Since the beginning of the stay-at-home order, upscale hotel Deer Path Inn has provided its Instagram users with funny and relevant videos to further engage their following and provide lighthearted content in an otherwise, well... heavy time. Their unique approach to social media has gained them recognition in Forbes and quickly amassed an Instagram following of 8,000+. By displaying a diverse range of content from safety measures, staff highlights, and Inn features, @DeerPathInn perfectly showcases what it means to build a community while maintaining one's brand.